What requirements does the Growth Hacking method need to generate effective and sustainable growth?
To ensure that growth hacking is effective in a company, the product-market fit must first be checked. Does the actual product fit the needs in the market at all? Or do customers perhaps need something completely different?
Only when the product-market fit aligns a company is able to grow.
But beware: the product-market fit can also change at any time and must therefore be reviewed regularly.
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