At Sidekick Network, we’ve been using the Growth Hacking approach for almost a year. But what exactly is Growth Hacking?
Growth Hacking is an approach that combines marketing, programming and data. Many small experiments are tested to improve the customer experience. Data is constantly collected to make decisions and generate new ideas. Thus, it is possible to determine which growth hacks have worked.
The mission of growth hacking is not to turn an experiment into a project or get caught up in long processes. It’s about testing and evaluating ideas quickly and easily to generate growth.
If you are interested in the topic of growth hacking, the book by @Sean Ellis and @Morgan Brown “Hacking Growth” is highly recommended. There are many practical examples and instructions on how to implement the method.
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